Titanium gained fame from its use in aerospace applications. Since titanium was introduced to jewelry design a few decades ago, its use has increased tremendously, keeping pace with popular demand, prompting many jewelers to expand their mens jewelry lines to include this wonderful inert metal. Not only is the versatility of this metal creating a stir in jewelry manufacturing, the craftsmen who work with titanium are also impressed by the purity of the metal itself, neither gold or platinum can match titanium.
The industry has welcomed this new trend, developing wonderful techniques to facilitate creative jewelry design of titanium and tungsten bracelets, rings and watches, full of all the style that every man wants plus the ruggedness that they need for their active lives-there is no need to pamper this jewelry, it is virtually maintenance free and 100% hypoallergenic as well. Today, you will find more jewelry designers using titanium more often in their work, catering to the men who appreciate this metals luster that is giving platinum some real competition due to its affordable price.